Cadbury World was recently acquired by Merlin Group and has undergone a refurbishment to breath new life into the attraction including a new Cadbury Chocolate Quest Ride. To advertise this new partnership Merlin worked with Creature agency, Vermillion Films and Yamination to create a dynamic TV commercial.
This commercial heavily features a model of Cadbury World designed from the perspective of a child. This model was designed by me and realised by the talented team at Yamination studios. The model was required to not only open up to reveal internal views of the attractions, but also have some movement and articulation to end on a big reveal.